Yomango! - Because you can't buy happiness
Yomango er et sjarmerende konsept fra Spania. Det er en slags anti-forbrukersamfunn-greie, som i grove trekk går ut på at i stedet for å kjøpe alt reklamen forteller deg at du bør kjøpe, stjeler du heller det du har lyst på. Yomango påberoper seg å være en merkevare, som i likhet med andre store merker, dreier seg mer om en livsstil enn fysiske produkter:
YOMANGO is a brandname which like all other major brandnames is not so much about selling concrete stuff, but more about promoting a lifestyle.Og livsstilen i dette tilfellet er altså nasking. Bare at det ikke er nasking, det er magi. Jeg sakser fra
10 style tips for a Yomango life:
2. Dare to desire: YOMANGO is your style: risky, innovative. It is the articulate proliferation of creative gestures. YOMANGO is not about theft, its about magic, about the liberation of desire and inteligence cristalized in the "things" offered for sale. If YOMANGO has a politics, it is the politics of happiness, of putting the body first. Be happy, insultingly happy. YOMANGO: feel pretty!Og videre:
4. Inventing new gestures that, once repeated, open new worlds for us to inhabit. "Buying" is an excercise in passivity. Boring and alianating, it is a socially predetermined act. YOMANGO is a creative and exciting practice. "Stealing" is understood to be a crime, but YOMANGO does not acknowledge legalities or illegalities. More so, it speaks of a kind of legitimacy which comes from below, the legitimacy of daily life, of wanting to live freely, creatively.
Buying is an action based on obedience. YOMANGO is a disobedient style. YOMANGO is the hand, which in an irreducible insubordinate dance, draws an unmediated arch of desire from the stand to your pocket, without money or credit cardsSpennende? Jeg er sannelig ikke helt sikker. Det later dessuten til at sniking på t-banen promoteres som en del av samme greia, og det er jeg ikke tilhenger av i det hele tatt. Les mer her:
www.yomango.netWired News: Shoplifting as Social Commentary-Tor Nordam
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